Artificial Flowers have had the absolute glow up of the century, from tacky in trendy and ultra-realistic. I never thought 7 years ago that I’d end of working with them more than fresh flowers, but life is weird and here we are!

Here’s a few cold hard facts about their meteoric rise to stardom.

An Artwork and A Print

I really want to get away from the idea that we’re trying to fool people into thinking we are using fresh flowers. It’s not the purpose behind artificials and honestly, they are beautiful objects in their own right. Just like you create an ambience and an aesthetic in a room using glitter curtains, disco balls, velvet bows, blossom trees, 10ft elephants, it’s the same with artificial flowers, they’re a decor tool to create an aesthetic.

I came up with an analogy and I’m feeling rather smug about it.

Think of artificial flowers like a numbered print of an original artwork. No one’s claiming it’s the original painting, but it has undeniable value as a piece in its own right. Just as a print allows more people to experience and appreciate the beauty of the artwork, high-quality artificial flowers provide a unique way to create the lush ambiance of fresh blooms—without the environmental impact or perishability. They’re simply a different, equally beautiful way to bring artistry into a space.

A Move Towards Sustainability

As the event industry shifts toward sustainable practices, artificial flowers are becoming a go-to choice. With rising awareness about environmental impact, planners and couples are seeking beautiful alternatives that align with their eco-conscious values.

You’d have to live under a rock to not be aware of the impact you are having on the planet and want to minimise that as much as possible.

A Revolution in Quality

Over the past two decades, innovations in technology, materials, and craftsmanship have redefined artificial flowers. Today’s high-quality options include ‘real-touch’ flowers, made from moulded latex to perfectly mimic the look and feel of fresh blooms. These are far from the artificial flowers of the past; they’re stylish, realistic, and luxurious.

Endorsed by Iconic Venues

Even the Royal Opera House now uses artificial flowers, a testament to how perceptions have shifted. With their lifelike beauty and practicality, artificial flowers are now a trusted choice in some of the world’s most prestigious venues.

You can view my artificial rental collection here! It’s a budget friendly and planet friendly way of transforming a space. Artificial Flowers have gone from tacky to trendy and they’re here to stay! Unlike their fresh counterparts.

Hannah xx